Trapped in the domestic semiconductor industry in 2009 the consumer market of weak, quite a number of local chip manufacturers are found to belong to own "blue ocean". Recently, the echoo microelectronics company director) report says in 2009, the company operating income has more than 200 million yuan, chip shipments more than ten million pieces, at present domestic education echoo has become one of the greatest suppliers of chip electronic products.

In education not only echoo electronic market success encroach on international chip giant market share, including marvel (horse will), philips, freescale, TI, samsung, Toshiba, NEC and other international chip giant in PMP, MP4, e-books, STB and market segments have gradually replaced by local chip manufacturer.

"Jun is domestic ebook chip market share has reached 90%, jun is working with the fuzhou Switzerland core two in domestic MP4 chip market share accounted for about 80%, in the education field of electronic and echoo points food world." Beijing jun is company officials say, jun is ebook chip market share are mainly comes from. In 2009, king is successfully beat marvel become chip suppliers are only recently, after yi DE the ebook is deprecated samsung chip, become a gentleman is customer.

Science and technology are the relevant person in charge said that at present in China are ebook market share has been 95%. In fact, Beijing jun is education electronic and ebook field beat international chip giant reasons, and almost identical echoo. And PMP, MP4 and MP3 chip market is already local manufacturers of the world, nearly 30 local chip manufacturers in the market competition.

"Because new product launch speed is slow, the customer are lost." Marvel a Chinese person in charge said that at present the ebook have entered the warring states period, marvel recent launch of the single chip solutions in domestic ebook market and great potential. However, the insiders honest, lose a customer, want to get back again, than to develop a new customers more rare.

GuWenJun iSuppli China analysts pointed out that, 70% of the domestic chip design company was first established will aim at mobile phone such a huge market, but the production of chip but must revolve around MTK, exhibition - and infineon mobile chip platform can have a way of living. The reality is, MTK and exhibition - for the pursuit of a higher price, and constantly swallowed surrounding areas, become fully integrated mobile solutions provider, greatly compressed other chip manufacturers market space.

"In fact, a $6 billion market segments, can feed five or so chip company." GuWenJun points out, according to the current situation of the semiconductor industry competition, small chip company must first to market segments to find their own foundation, the future can be into the cell phone more field competition.