Source: from video network author: DengChuYan

In the audio industry, technology innovation may slow, but industry change is quickly.

The hussars off see multimedia speaker and market conditions

In April, in a suspicions, hussar announced reorganization, restructuring as to why the debate, capital fracture, channel is partitioned, employees "run away" and so on, no matter what the reason, and eventually cause a reverse trend.

However, multimedia speaker market really serious decline? Super bright electric located in hebei province shijiazhuang city tai electronic shopping mall, it is the local famous multimedia speakers wholesalers, one of the annual sales of 2 million units, the person in charge ZhangLinChao general manager said in the first half of this year the multimedia speakers sales situation is very good, due to the next level sales network layout is perfect, at present agency two companies - huizhou saida speaker factory and shenzhen double air electronics co., LTD., month sales are at around 100000. Such sales data in the IT channel may not consider as what, but, for the traditional AV channel, has very good.

So, multimedia speaker is losing ground to IT channel? Guangzhou SONY Ericsson digital co., LTD., multimedia business CengZhiJiang introduction says, SONY Ericsson multimedia speakers in the first half of last year sales increased 100% year-on-year, in addition to business super channel remain stable growth, the most performance growth from the IT channel, "since the 2006 years since the multimedia speaker industry, SONY Ericsson multimedia speakers in the IT channel performance is not very well, but in the second half of last year, we began to vigorously develop IT market, now sales situation is not bad."

Multimedia speaker and prospect of the area is valued

In the first half for multimedia speaker market performance, three's sound marketing miss kuo is conservative to say: "sales situation is good," as for the specific sales she doesn't have much revealed, however, from the second half of the three's coming out with much money multimedia speaker of the new measures to see, multimedia speaker market is worth "work". Another multimedia giant rambler chairman and general manager ZhangWenDong also valued the market potential of multimedia speakers, march this year zhang an interview: "consumer electronic multimedia audio is booming, rambler is to invest the effort to develop this area."

Some successful managers often said: there is no bad market, only bad enterprise. Guangzhou a multimedia speakers enterprise said in the first half of the performance of the company in general, the reason is the construction of the marketing network is still in a period of chaos, which region even the best selling can statistics, it is fantastic. Reviewing the hussars "restructuring", actually began in 2009 hussars found company "in manufacturing process and a serious shortage of funds", but do not have to take very good solution to finally resulted in April 2011 results; Guangzhou a multimedia speakers enterprise at present have found their biggest problem, if the second half can adjust, then can also in multimedia market "dig gold", but once the problem lay buried, again good enterprise will also like hussar, what a shame!